They had agreed to meet at a coffee shop after he answered her personal advertisement in a newspaper. On the telephone they seemed to have a lot in common. She thought he sounded intelligent, friendly and approachable. She knew what to wear for this first important meeting. She knew that dressy casual would give the message she desired. Not over the top, she thought, yet showing a style which summed up her attitude to life. After all she had described herself as a ‘stylish redhead with a definite flair for looking good, seeking the company of a well-educated non-smoking optimist, late 40s to 50s. Must enjoy a comfortable and sophisticated lifestyle, have a good sense of humour and a heavy dose of enthusiasm.’

Imagine Carolyn’s surprise when Tony met her wearing faded jeans, plaid shirt and scuffed boots. Immediately she rejected him as a potential partner. If this was the best he could do when first impressions count, there was no way Carolyn wanted to develop the relationship. She knew appearance wasn’t everything and he seemed reasonably pleasant, but why hadn’t he read her advertisement with more insight? If she had emphasised appearance as the first thing on the list describing herself, why had he turned up for the first encounter looking scruffy?

Some people just don’t understand the power of the first impression. Many men and women haven’t worked out how to look most attractive for themselves and for a partner. Perhaps it’s a confidence issue.

Perhaps it reflects a view that appearance isn’t everything. We’ve news for you. Non- verbal behaviour influences others much more than words do. Be sure you think through carefully your clothing and grooming choices. They are powerful aspects of non-verbal behaviour. Make a positive first impression.

Here are some tips to help you when you are searching for the perfect partner. When you follow these ideas you will gain confidence and insight. First we’ll look at outer wear for men and women. Then we’ll hold your hand as we introduce you to the Colour and Sensuality Quotient factor of underwear. Initially we look at new romance situations, then we move on to information for those of you who have already found the love of your life.

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